We give 20% of our profits to charities, organisations and community groups helping men deal with mental health and trauma.
Why? Because men account for 75% of all suicides in the UK, and men die by suicide three times more often than women. Men are underdiagnosed, under-treated, and over-affected by mental health issues. Help-seeking is low, stigma is a major barrier, and suicide remains the leading cause of death for men under 50.
It's time to see that changed.